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Financial Times CEO John Ridding explains how to make people pay for media

Financial Times CEO John Ridding explains how to make people pay for media

Subscriptions to online reporting from the Nikkei-owned London-based business newspaper start at $350 per year, and readers are buying. Ridding said two-thirds of the FT’s 900,000 subscribers are digital customers, and subscriptions have overtaken advertising as the chief source of the company’s revenue.
Why So Many Media Companies Are on the Brink of Disaster

Why So Many Media Companies Are on the Brink of Disaster

Pivot to readers. So many media companies in 2017 have reoriented their budgets around the production of videos that the so-called "pivot to video" has became an industry joke. Today, the pivot seems less like a business strategy and more like end-of-life estate planning.
The Washington Post’s Marty Baron on the Importance of Investigative Journalism

The Washington Post’s Marty Baron on the Importance of Investigative Journalism

"I think there’s a direct connection between investigative reporting and subscriptions."
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